01
Heritage Athletic
Sport-heritage · badge-led
The badge as a varsity crest on a textured navy panel. Pennant and ticket-shaped categories, numbered “jersey” product cards, striped heritage bands.
View concept 01The concepts
Open any concept; each has an “All concepts” link in its bottom-left label to return here.
02
Kinetic Sport
Performance · dark · energetic
Full dark stage using the logo's orange-to-teal gradient. Shop-by-activity switcher (Run / Train / Court / Lifestyle), diagonal sections, quick-add size overlay, demo drop countdown.
View concept 0203
Editorial Luxury
Luxury · magazine
A seasonal “issue”: oversized serif headlines, framed photo prints with gold hairlines, numbered sections, alternating collection stories with pull-quotes.
View concept 0304
Contemporary Minimal
Product-first · Swiss clarity
White space, a single teal accent and a strict grid. Live “Shop the edit” filter chips, hover image swap and size chips, full-width mega-menu.
View concept 0405
Street Drop
Gen-Z · streetwear · bold
Bento-grid hero with sticker energy, rotating text ring, ticker marquee, neo-brutalist cards with hard shadows and mono price tags.
View concept 0506
Gallery Commerce
Visual lookbook · shop-the-look
A photo mosaic hung like a gallery with “+” product hotspots, a 360° studio as the signature section, staggered masonry grid and an accessible quick-view dialog.
View concept 0607
Monochrome Accent
Fashion-house restraint · sport DNA
Split-screen hero with an index of featured products, typographic category index, grayscale photos that turn to colour on hover, orange as the only accent.
View concept 0708
Family Boutique
Warm · trustworthy · Men/Women/Kids-first
Accessible hero carousel, big “Shop for” cards, always-visible search, Find-your-size helper (chart pending), FAQ teaser and a strong trust band.
View concept 08Comparison
Indicative scores (0–5) from the design team using the agreed rubric. They are judgements to guide discussion, not measurements; the client's view of brand fit should outweigh them.
| Concept | Brand fit | Distinctiveness | Usability | Fashion appeal | Mobile | Conversion path | Content adaptability | Best for | Trade-offs |
|---|---|---|---|---|---|---|---|---|---|
| 01 Heritage Athletic | 5 | 4 | 4 | 3 | 4 | 4 | 4 | Leaning into the badge; sport-heritage positioning | Less “luxury”; strong reliance on the logo, which needs a better master file |
| 02 Kinetic Sport | 5 | 5 | 4 | 4 | 4 | 4 | 3 | Sports/running-led catalogue; younger, active buyers | Dark theme less suited to formal/occasion footwear; needs strong action photography |
| 03 Editorial Luxury | 3 | 5 | 4 | 5 | 4 | 3 | 3 | Premium positioning; formal, boots, occasion | Tension with the sporty logo; copy-heavy and depends on editorial content from the client |
| 04 Contemporary Minimal | 3 | 3 | 5 | 4 | 5 | 5 | 5 | Fast product discovery; large catalogues | Lower brand personality; the logo's colour energy is under-used |
| 05 Street Drop | 4 | 5 | 4 | 4 | 4 | 4 | 3 | Sneaker/street audience; drop-style launches | May feel too loud for family, formal or older shoppers |
| 06 Gallery Commerce | 4 | 5 | 4 | 5 | 4 | 4 | 3 | Strong photography; showcasing the 360° viewer | Only works with high-quality, consistent product and lifestyle photos |
| 07 Monochrome Accent | 4 | 4 | 4 | 5 | 4 | 4 | 4 | Balanced premium + sport; mixed catalogue | Grayscale imagery hides colourways until hover; restrained palette |
| 08 Family Boutique | 4 | 3 | 5 | 3 | 5 | 5 | 5 | Men/Women/Kids family shopping; trust and clarity | Least “premium fashion”; carousel heroes are often skipped by shoppers |
How to give feedback
Please tell us
- Which single concept (or which parts of two concepts) to take forward.
- What to change: colour, type, hero, navigation, density, tone of copy.
- Whether the brand should feel more sporty or more premium/luxury.
- Who approves the design, so we can record the approval.
Still needed from Roshious
- Vector or transparent logo, plus official colours and fonts.
- Real categories and brands sold, and product photography.
- Size chart, shipping and returns terms, WhatsApp number.
- Confirmation of payment gateway (Razorpay or Cashfree).